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Groundnote brand#

The files live in assets/brand/ and are distributed with the repository. The Apache-2.0 licence does not grant rights to the project's name or marks (section 6), so a fork or a different product should use its own name and logo.

The mark#

A note, planted by a short stem in a line of ground. The dot where the stem meets the ground is the source: the meeting or mail the note was taken from. That is the whole idea of the project in one picture, so keep the three parts together. The note never appears without the ground line.

File Use
mark-light.svg, mark-dark.svg The symbol alone, 64 × 64 grid
wordmark-light.svg, wordmark-dark.svg Symbol and name, for the README and the docs site
favicon.svg Browsers; switches to the dark colours with prefers-color-scheme
favicon.ico (16, 32, 48), favicon-32.png Older browsers
apple-touch-icon.png (180), icon-512.png Home screen and web manifest
avatar.png (500 × 500), avatar.svg GitHub organisation avatar
social-preview.png (1280 × 640), social-preview.svg GitHub social preview, link cards

The -light files are for light backgrounds, the -dark files for dark ones.

Colours#

Role Light background Dark background
Note (primary) #2E6A4C moss #7CC49A
Source dot (accent) #C4693A clay #E59A6B
Ground line, text #1C2621 ink #E8E4DA
Background #F7F4EC paper #0E1411
Secondary text #55615A #A3ADA6

On light backgrounds, clay text on a pale clay fill uses the darker #9C4E26 to stay above 4.5:1.

Clay is only for the source: the dot, a quote, the provider that sends data abroad. Do not use it for buttons or decoration, or it stops meaning anything.

README graphics#

The diagrams in assets/readme/ use the same roles, set against GitHub's page colours. They have no background of their own, so they sit on whatever theme the reader uses.

Role Light Dark
Card fill #F7F4EC #161B22
Card edge #D9D3C4 #30363D
Text #1C2621 #E6EDF3
Secondary text #55615A #A3ADA6
Accent, accent chip fill #2E6A4C, #E3EFE7 #7CC49A, #1B2B22
Source and data abroad, chip fill #9C4E26, #F6E6DB #E59A6B, #2E211A
Arrows #7D8780 #7D8590
Planned, not built (dashed) #55615A #9AA39D

Something that is not built yet is drawn with a dashed edge and labelled "planned". Body text is 17 px on a 640 px wide canvas, so it stays near 9 px when a phone shrinks the image.

The terminal recording uses its own dark surface in both themes: background #0E1411, title bar #18201C, edge #30363D, comments #9AA59E, prompt #7CC49A, labels #9CC9B0, quotes #E59A6B. It plays once and stays on the result; with reduced motion it shows the result at once.

Type#

The wordmark is set in Space Grotesk SemiBold (SIL Open Font License) with tracking −1 %, then converted to outlines, so no font is needed to display it. Always lowercase: groundnote. In running text the name is written Groundnote.

Spacing and size#

  • Clear space around the mark: half its width on every side.
  • In the wordmark the gap between symbol and name is 20 units of the 64-unit grid. Do not rearrange the two.
  • Smallest size: 16 px for the symbol (the 32 px raster icon leaves out the two lines inside the note), 20 px height for the wordmark.

Please don't#

  • Recolour the mark, apart from the light and dark sets above, or use a single flat colour.
  • Put the light mark on a dark background or the other way round.
  • Remove the ground line or the dot, or move the dot off the stem.
  • Rotate, outline, add shadows or gradients.
  • Set the name in another typeface next to the mark.

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